I am a passionate writer and content creator with 5 years of experience in both the social media and editorial field, delivering engaging content for both physical and digital platforms.
I love to produce content about the intersection between politics, the environment, culture and activism. I aim to create content that is, fresh, accessible, engaging and encourages critical thinking within Gen Z and millennials.
Experience
NEWS WRITER & PRODUCER
Pedestrian.TV • 2024 – NOW
- I pitch and write daily articles catered towards young Aussies.
- Consistently produced articles that averaged 57 visits per minute in the first 48 hours, by utilising SEO and content creation.
COLUMNIST & DIGITAL CONTENT PRODUCER
Missing Perspectives • 2023 – 2024
- I have a column interviewing women and gender diverse people with chronic illness and how it affects peoples sex lives and intimate relationships.
- I create and edit vox-popping content surrounding current events, to support articles and as part of partnership content strategies.
- Coordinate interviews and story coverage both internationally and domestically
ASSISTANT EDITOR • 2023 – 2024
DIGITAL CONTENT PRODUCER • 2021 – 2023
Zee Feed • 2021 – 2024
- Produced and commissioned articles weekly, published digitally, about everything from politics and climate change, to understanding the economy, Gen Zs sex life (or lack of) and a pug on Tik Tok.
- Head up brainstorming and trend forecasting sessions to develop ideas for future articles and content series, distribution strategy and overall brand innovation.
- Interviewed both global and local names, focusing on platforming women and gender-diverse people of colour
- One of my KPIs was to increase the Tik Tok community and Reels engagement. I was able to increase it organically by 19 fold in my first month. This was done through original content and storytelling, as well as repurposing written articles. I focused on trending topics with a critical thinking twist
- Filmed and edited both shortform and longform content posted on TikTok, Instagram and Youtube
PODCAST CO-HOST & PRODUCER
Broadly Relevant • 2024 – NOW
- Record and edit weekly podcasts about current affairs and pop culture news
- Repurpose podcast (filmed and/or audio) for social media clips using Capcut
BEAUTY & LIFESTYLE EDITOR • 2021 – 2024
DIGITAL & EDITORIAL ASSISTANT • 2018 – 2020
Australian Over 50s Living & Lifestyle Guide • 2018-2024
- Grew Facebook page to 9.8K from 1.5k likes in 4 months
- Wrote articles in guidebook and online community page that received an average of 20 000 views each
- Coordinated brand partnerships and features
- Established ‘Lifestyle’ section in digital space addressing topics such as mental health, beauty and wellbeing.
- Commissioned freelance contributors
DIGITAL CONTENT PRODUCER & WRITER
Centennial World • 2022-2023
- Pitched ideas weekly, covering pop culture, style and beauty and how these topics intersect with our culture and the way society progresses (or digresses)
- Produced multiple articles daily that are published digitally and repurposed them as Tik Toks, reaching over 2 million youth around the world per month.
- Integrated products and marketing campaigns into content as part of commercial partnerships and features.
Education
B. INT RELATIONS & B. INT BUSINESS
Griffith University
Academic Excellence Society
OPINION WRITING COURSE
Australian Writers Centre
Key Skills
Community development • Chronically online • WordPress experience • Writing, editing & copy • SEO Skills • Audio production • Editorial & social strategy • Loves to chat to strangers (Vox popping & interviewing experience) • Always bakes way too many cupcakes (& happy to share)